They may not offer sports bets, but that isn’t to say they will not in the not-to-distant future. The famed online casino and poker room, 32Red is who is being referred to here, after signing a two-year sponsorship deal with UK soccer club, Aston Villa FC. 32Red Casino is based in Gibralter, and is widely known for their excellent online poker games and casino gambling with UK and US gamers alike. They are traded on the Alternative Investment Market of the London Stock Exchange, and are recommended by online casino watchdog, eCOGRA.
Following the lead of other online gaming sites in recent times, such as 888 and Mansion (who signed one of the largest logo deals ever – £60 million, four year deal with Manchester United), 32Red has recognized the need for global branding. And what better way than to team up with one of the most followed soccer clubs in the world. Taking advantage of all the media and television coverage that Aston Villa receives, 32Red Online Casino will now be prominently seen on the home and away jerseys of the team.
Although no exact sums regarding the deal were disclosed, it is known that 32Red will be paying out a six-figure sum, as well as additional revenue going to Aston Villa as dictated in the marketing agreement.
CEO of 32Red Casino, Ed Ware, commented that the decision to make this sponsorship deal is in line with the company’s marketing strategy that includes the raising of brand awareness via high profile sporting events, such as horse races and soccer matches. The ensuring coverage by national press agencies, satellite television and other media outlets will undoubtedly help to further brand 32Red on a global scale. As for those interested in gambling at 32Red, most online gamers will agree that it is a safe and reliable place to put down bets. 32Red Casino has won numerous awards from notable online gambling magazines, including “Best Online Casino”.